Internship Experience at PeopleLink Unified Collaboration
During my internship at PeopleLink Unified Collaboration, a leading provider of audio-video conferencing and telepresence solutions, I undertook comprehensive SEO and analytics projects to enhance the company’s digital footprint.
Key Contributions:
- Website Audit & On-Page Optimization: Conducted a thorough site audit to identify and rectify issues related to backlinks, on-page errors, and broken links. Implemented structured data schemas to improve the website’s appearance in search engine results.Home 1
- Backlink Strategy: Developed and executed an off-page SEO strategy, successfully creating and submitting over 1,000 high-quality backlinks through outreach on authoritative forums and community platforms.
- GA4 Unassigned Traffic Resolution: Addressed a persistent issue in Google Analytics 4 (GA4) where over 4,000 website visits were categorized as ‘unassigned’. Through detailed analysis, I discovered that traffic from a sub-brand, InstaVC, was being misattributed due to embedded buttons in the website’s header and footer. I confirmed the root cause via InstaVC’s GA4 reports and implemented a tracking solution using Google Tag Manager (GTM) with custom URL triggers, effectively resolving the issue.
- Team Training: Conducted training sessions for fellow interns on SEO fundamentals, enhancing the team’s overall capability in search engine optimization practices.
Achievements:
- Improved the website’s domain authority through strategic backlink acquisition.Reddit+8Job Search India | Indeed+8PeopleLink+8
- Enhanced data accuracy in GA4, providing clearer insights into user behavior and traffic sources.
- Strengthened the team’s knowledge base in SEO, fostering a collaborative learning environment.
For more information about PeopleLink Unified Collaboration and its offerings, please visit their official website: www.peoplelinkvc.com
Pinvest.exchange
Pinvest.exchange is a real estate investment platform for which I managed end-to-end SEO implementation from its launch phase. I began by setting up Search Console, GA4, and GTM, enabling detailed user tracking and performance measurement. With Microsoft Clarity, I analyzed heatmaps and session replays to identify user behavior patterns. Based on these insights, I optimized the site’s meta tags, schema markup, open graph tags, and Twitter cards to improve both SEO and social sharing previews. I also submitted robots.txt and sitemaps to ensure proper crawling and indexing. In addition to technical tasks, I created and published 15 original blogs focused on real estate investments. I executed off-page strategies on platforms like Quora, Reddit, Blogger, and Medium, generating over 2,000 quality backlinks organically. The project involved a full local SEO setup, including Google Business Profile optimization.
IMMI Makeup Academy
IMMI Makeup Academy, a premier beauty and makeup training institution in Hyderabad, I led comprehensive SEO and digital marketing strategies to amplify the academy’s online presence and attract aspiring makeup professionals.
Key Contributions:
- Website SEO Optimization: Executed a full-scale SEO setup tailored to the beauty and makeup training niche. This encompassed optimizing on-page elements such as meta titles, descriptions, alt texts, and structured data to enhance search engine visibility.
- Analytics and User Behavior Tracking: Configured Google Analytics 4 (GA4) and Google Tag Manager (GTM) to capture detailed user behavior and session data. Leveraged Microsoft Clarity to gain insights into content engagement metrics, facilitating data-driven decisions for website improvements.
- Content Strategy and Creation: Authored and published over 20 industry-focused blog posts, enhancing the website’s topical authority and providing valuable information to prospective students interested in courses like bridal makeup, fashion makeup, and personal grooming.
- Backlink Acquisition: Implemented an off-page SEO strategy that involved submitting the website to high-authority forums and community platforms, resulting in the acquisition of over 1,200 quality backlinks. This significantly improved the website’s domain authority and search engine rankings.
- Advanced Schema Implementation: Integrated FAQ schema markups using GTM with custom HTML tags and triggers, enhancing the website’s appearance in search engine results pages (SERPs) and improving click-through rates.
Achievements:
- Achieved first-page rankings for over 30 high-volume keywords within a few months, significantly boosting organic traffic to the website.
- Enhanced user engagement and lead generation through strategic content and technical SEO implementations.
For more information about IMMI Makeup Academy and its offerings, please visit their official website: www.immimakeup.com
Preserve Farms
Preserve Farms, a nature-focused garden home brand, I spearheaded the development and execution of comprehensive SEO strategies to elevate the brand’s online presence and drive organic growth.
Key Contributions:
- Website Launch & SEO Foundation: Led the end-to-end SEO setup for the website, ensuring optimal search engine visibility. This included implementing structured data, meta tags, open graph previews, robots.txt directives, and sitemap submissions.
- Behavioral Analytics Integration: Integrated Microsoft Clarity to gain insights into user behavior, enabling data-driven decisions to enhance user experience and engagement.
- Content Strategy & Creation: Authored and published over 30 high-quality blog posts centered on sustainable living, nature-based real estate, and eco-friendly homeownership, aligning with Preserve Farms’ offerings.
- Backlink Acquisition: Executed a robust backlink strategy, securing over 1,000 quality backlinks, which significantly improved the website’s domain authority and search engine rankings.
- Advanced Schema Implementation: Implemented FAQ and overview schema markups via Google Tag Manager (GTM) using custom HTML tags and triggers, enhancing the site’s appearance in search engine results pages (SERPs) and improving click-through rates.
- Achievements:
- Achieved rankings for over 45 high-intent keywords, leading to a steady increase in organic traffic and lead generation.
- Consistently generated 3 organic leads per week, contributing to the company’s sales pipeline.
- Recorded 1.4K monthly organic visits, indicating significant growth in online visibility and audience engagement.
For more information about Preserve Farms and its offerings, please visit their official website: www.preservefarms.com
Poojavara
Poojavara is a spiritual wellness platform offering content and resources around meditation, holistic healing, and conscious living. From its inception, I designed and executed a content-led SEO strategy to build organic visibility and trust among seekers of spiritual wellness.
I began by structuring the site architecture based on behavioral insights gathered via Google Tag Manager (GTM) and Microsoft Clarity. These tools allowed me to monitor scroll depth, engagement heatmaps, and click-through patterns—insights that directly informed the placement of CTAs, navigation flow, and blog category design.
All foundational SEO elements were carefully optimized, including metadata, header hierarchy, canonical tags, internal linking, and alt text. I deployed FAQ schema markup using GTM custom HTML tags and triggers, which helped improve click-through rates and added rich results on SERPs—enhancing the site’s search appearance.
On the content front, I researched and published 30+ keyword-targeted blog posts tailored to topics like guided meditation, chakra healing, energy cleansing, and mindfulness routines. Each article was optimized for search intent and conversion, helping attract spiritually inclined users through long-tail keywords and informational queries.
For off-page SEO, I executed a backlink strategy that secured over 1,000 quality backlinks through guest posts, niche directories, and community engagement. I also optimized the Google My Business (GMB) listing, ensuring accurate NAP (Name, Address, Phone) information, service highlights, and keyword-focused business descriptions—boosting local discoverability and map pack rankings.
Key outcomes:
- First-page rankings for 10+ niche-specific spiritual keywords
- Increased organic sessions and engagement, supported by behavioral data
- Consistent improvement in site authority and trust via quality backlinking
- Enhanced user experience through data-informed content layout and internal linking
You can explore the platform at www.poojavara.com.
LerdLeap Media Collective
LerdLeap Media Collective, a dynamic digital marketing agency based in Hyderabad, I spearheaded the development and execution of comprehensive SEO strategies to elevate the brand’s online presence and drive organic growth.
Key Contributions:
- Website Launch & SEO Foundation: Led the end-to-end SEO setup for the website, ensuring optimal search engine visibility. This included implementing structured data, meta tags, open graph previews, robots.txt directives, and sitemap submissions.
- Behavioral Analytics Integration: Integrated Microsoft Clarity to gain insights into user behavior, enabling data-driven decisions to enhance user experience and engagement.
- Content Strategy & Creation: Authored and published over 30 high-quality blog posts aligned with LerdLeap’s digital courses and creative services, focusing on topics relevant to digital learners and creative professionals.
- Backlink Acquisition: Executed a robust backlink strategy, securing over 1,000 quality backlinks, which significantly improved the website’s domain authority and search engine rankings.
- Advanced Schema Implementation: Implemented FAQ and overview schema markups using Google Tag Manager (GTM) with custom HTML tags and triggers, enhancing the site’s appearance in search engine results pages (SERPs) and improving click-through rates.
- Achievements:
- Achieved rankings for over 5 high-intent keywords, leading to a steady increase in organic traffic and lead generation.
- Consistently generated organic leads, contributing to the agency’s business growth and client acquisition efforts.
For more information about LerdLeap Media Collective and its services, please visit their official website: www.lerdleap.com