Case Study: Transforming Immimakeup Academy’s Digital Presence with Full-Stack SEO & Paid Advertising
Client: Immimakeup Academy
Project Initiation: May 2024
Challenge
When we began working with Immimakeup Academy, their website had no existing SEO foundation—no on-page, off-page, or technical SEO strategies were implemented. The challenge was to build a complete SEO framework from scratch and achieve top-ranking results for competitive keywords in the makeup industry.
Strategy & Implementation
Full-Stack SEO Implementation
To establish a strong digital presence, we executed a full-stack SEO strategy:
On-Page SEO: Optimized website structure, meta descriptions, title tags, header tags, and internal linking.
Technical SEO: Implemented proper indexing, XML sitemaps, schema markup, and mobile-friendliness.
Tracking & Analytics: Set up Google Analytics 4 (GA4) via Google Tag Manager (GTM) for accurate data insights.
Keyword Research & Content Optimization
Our keyword research focused on Google Trends, AP & TS location-based search queries. We filtered out high-potential keywords and found that Immimakeup Academy’s website had zero visibility for any makeup-related searches.
Our approach included:
Identifying 15+ high-impact keywords for ranking improvement.
Off-Page SEO Initiatives:
Created profiles and engaged on Linktree, Reddit, Quora, Stack Overflow, and niche forums.
Built 1,200+ backlinks to enhance domain authority.
Content Strategy:
Created an XMind map to structure topical authority and query relevance.
Developed and optimized 16 blogs focusing on industry-related search intent.
After continuous monitoring via Google Search Console (GSC), the website started ranking for 20+ keywords on the first page.
Google My Business (GMB) Optimization:
Enhanced local SEO rankings by optimizing the GMB profile with reviews, images, and keyword-driven descriptions.
Paid Advertising Performance
Meta (Facebook & Instagram) Ads
Initially, Ad Center Boosted Reels yielded minimal results in the first three months. However, by refining audience targeting (behavioral insights, interests, and ZIP code targeting), the campaign started generating traction.
Result: Achieved an average of 200 high-quality leads per month for the makeup academy.
Google Ads
We ran high-intent search ads targeting makeup-related queries.
Challenges Faced:
In the first three months, $25K was spent with minimal ROI due to audience mismatch and ineffective keyword strategies.
Optimization Tactics:
Implemented negative keyword filtering to reduce irrelevant clicks.
Used keyword insertion and A/B tested ad copies.
Optimized ad auction strategy for high impression share.
Result: Successfully positioned Google Search Ads in top auction results, leading to increased inquiries and enrollments.
Key Takeaways & Future Opportunities
SEO Impact: Built an authoritative website presence from scratch, now ranking on 20+ high-traffic keywords.
Paid Ads Optimization: Refined Meta and Google Ads targeting strategies to maximize lead generation and ad spend efficiency.
Future Growth: Explore additional opportunities like YouTube Ads, influencer collaborations, and advanced remarketing campaigns.
Conclusion
Through deep-level SEO implementation, strategic content creation, and highly optimized ad campaigns, we transformed Immimakeup Academy’s digital footprint. The academy now enjoys sustainable organic traffic, high-quality leads, and a strong online presence in the makeup industry.
Let’s connect and explore more opportunities for growth!